PlayChoice-10 © 1986 Nintendo of America, Inc.
The PlayChoice-10 was developed as a means to showcase NES games while maintaining revenue from the arcade business; it did so by allowing players to test up to ten games, one at a time.
Released in August 1986 as the successor to the Nintendo VS. System.
Nintendo ultimately announced on July 31, 1992, that it would discontinue all of its PlayChoice-10 machines due to lack of profitability.
Machine's bios.