The New Deal [Standard model] © 1933 Pierce Tool & Mfg.
5-reel card game.
The New Deal was named after a line that president Franklin Roosevelt used in a 1932 campaign speech : offering a 'new deal' to the American public.
Also released as :
"The New Deal [Mystery Award model]"
"The New Deal [Cherry Bell model]"
Machine's picture.
Collector's Treasury of Antique Slot Machines from Contemporary Advertising - Peter Bach - Page 100
The Coin Machine Journal - January 1940 issue
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